Social content consultancy
Andrea can help strategise, plan, measure and review suites of the most relevant social platforms...
With over 20 years of communications, sales, customer service and content management experience, Andrea Hewer works closely with key contacts to plan vibrant social media content calendars that reflect and extend core brand work and marketing strategies.
Inspiring and creative social media content - stories, tone of voice, images, videos, campaigns, community engagement - can really drive business 'mojo'. A sense of what genuinely entices wider audiences can inform core business decisions. Listening is just as important as broadcasting.
We're also experienced in managing potentially volatile, negative comments and complaints. Rapid, pre-agreed in-house response processes and confident frontline management mean that negatives are, in the vast majority, transformed into renewed endorsements for your places, products and people.
Social media management
We extend core business values and tone of voice to the online frontline, daily...
Does your social media presence represent and enhance your core business values and messages, daily? Are you telling enriched brand stories and improving your website’s SEO at the same time? Are you keeping abreast of the twitching, switching landscape of social media?
We intelligently man social media desks, listening to, broadcasting to and building engaged communities for luxury hotel and retail brands consistently and daily from 7am to 10pm, with implicit understanding of the unique intricacies of your core values and communications. This includes careful, mature handling of any negative comments which more often than not results in fresh, strengthened advocacy.
We organically build meaningful tribes of online brand fans.
We extend the essence of place, people and brand character, sharing core values, speaking in a social brand voice with meticulous content detailing.
We major on visual posts, comfortable in the image-driven, emotive worlds of Twitter, Facebook, Instagram and Pinterest, also Linkedin and Google.
We strike up conservations with a strong, welcoming voice, catching all comments, supporting online brand reputation.
Seek & Listen
We find people interested in relevant subjects and themes and we engage, thoughtfully.
We boost events with well-planned, well-reported campaigns and live coverage.
We suggest clever, enticing ideas for promotions and competitions.
We report on what’s working and what isn’t. We react and apply.
We very actively help strengthen and develop a positive core business culture...
Well-managed social media can be a powerful inclusive force for good. Every day, Hewer Social wholeheartedly supports and experiences Company cultures that are strengthened and developed with valuable social media tools.
For our larger clients, we set up and manage busy Whatsapp groups which act as in-house content channels for employees to submit their own images of daily happenings, new products and events. As well as being incredibly useful for social content fuel, the groups enable individuals in different departments or showrooms/shops to stay in touch with each other as well as feedback from the land of social. Gentle coaching and tips as well as incentives also help keep group members engaged and inspired to take part.
Social media careers pages
Careers pages for larger clients can be a mixture of company news and individual successes as well as a great platform for posting job vacancies. Teams can then like and share vacancies to attract similar good people. Facebook and LinkedIn can act as excellent hubs for employee communities. See the Calcot Collection Careers Facebook page.
Photography & Video
Visual content is immediate and emotive. Spice up your social platforms with arresting imagery and video...
Photography for social media
Whilst we don’t claim to be professional photographers, we can also support core image libraries with a high calibre of informal images, lending an as-it-happens, rich sense of season, place, people and product with regular social media photography visits.
Video for social media
Hewer Social collaborates with innovative video makers. Visually enticing, snappy videos, vlogs, drone footage, even live coverage of events can transform the pace of shared social content and following. Together with our content partners we can work on video content planning and delivery that mirrors core content strategies to add extra life and action!
As any video production can be quite involved, this work is pre-agreed as an extra to core social media content delivery.
Competitions & Campaigns
Social media competitions & campaigns result in targeted uplifts in activity with increased focus and measurability...
Competitions can act as very effective boosts for social media following as well as raising awareness about key stories. Photo competitions, giveaways and more creative, interactive concepts can be planned into the seasonal content calendars.
Campaigns need to be well planned with clear objectives. Why and What for? need to be the first questions asked. Sell more of X? Launch a new place? Increase website traffic? Increase physical customer visits? Increase following? Like any good promotional push, these exercises, when cleverly thought out, will pay for themselves with the uplift in interest and sales.
Hewer Social can help with the thinking, planning, execution and reviewing of social media competitions and campaigns that can be bolted on to daily delivery fees.
If a strong graphic design look is key, we can help create or weave in some house visuals...
As well as maintaining an agreed written tone of voice, Brand visuals can be created or incorporated in social content posts.
Hewer Social can apply graphic design artwork, pertinent to the many platforms and their varying formats. It's important that these are spot on to smooth the path to as wide an audience as possible. Facebook, in particular, penalises graphics that 'do not comply'.
As any graphic design work is time sensitive, this work is pre-agreed as an extra to core social media content delivery.
The Calcot Collection
Hewer Social has acted autonomously as the social media front desk and content sharer for The Calcot Collection since 2011. This renowned group of very individual, Cotswolds hotels and inns features Calcot, Barnsley House, The Painswick and The Village Pub, with a fifth sister – The Lord Crewe Arms, Blanchland, nestled on the border of Northumberland and County Durham in the beautiful North Pennines.View full case study